Paris Life Magazine

A breath of fresh air in a furnished apartment for rent

Aurélie Keime has several strings to her bow. She switches easily between working on the interior design of shops and restaurants, redesigning workspaces and furnishing properties.
She adds a serene, refreshing, balanced and cosy feel to the spaces she works with, whatever their function.

Aurélie Keime, Décodeuse interior design firm

After finishing business school, Aurélie Keime obtained a wealth of experience in different fields, but her passion for decorating remained her guiding star, and led to her setting up as a professional interior designer. That’s the story behind Décodeuse.
With the network of expert artisans, designers and interior design stores she created throughout her career projects, she went from job to job with energy and enthusiasm, striving to fully grasp what her customers wanted and creating interiors that are both welcoming and original.

Project description

Aurélie Keime, the “Décodeuse”, was asked to work on a project for nine furnished apartments in Boulogne-Billancourt (south-west of Paris).
Surface: 9 x 323 sq.ft. approx.
Type of project: The building had been fully renovated by the owner.
Three different atmospheres / Layout plans / Choosing the furniture, household appliances, decorative pieces, tableware, household linens, etc. / Purchasing / Installation
Duration of work: Preparation 1 month, installation 1 month

What are the key features of these apartments?

In a moderately-sized space, they have a lot of light, a large living room with an open and functional kitchen, a beautiful bedroom with large closets and a modern bathroom.

What were the project constraints?

We had to design nine apartments in total: three per floor.
We created three different atmospheres, so that there was a distinction between them and future tenants would have more choice. But the building was old, so obviously each apartment had different ceiling heights, beams, or recesses. We had to be very inventive with the plans.
First of all, we wanted to focus on making the apartments comfortable so we installed custom blackout blinds in the bedrooms, curtains and curtain rods, non-adhesive window film for the bathrooms, good quality appliances, full sets of tableware, bed and bathroom linens, etc. All of these details are much more than simple accessories.

Decorator Aurélie Keime prepares the final touches for decorating and equipping the apartment in order to ensure future tenants enjoy a sense of wellbeingThese furnished apartments on Rue de Billancourt will be available for rent

How did you choose the colour palettes? Tell us about the three atmospheres you created using them.

In the “White” apartments: minimalist style with clean lines. The details set the tone here.

Furnished 312 sq.ft. apartment for long-term rental - Rue de Billancourt, Boulogne Billancourt 92One of the best features of these apartments is the natural light in each of the roomsThe pared-back dining area with fully-equipped, functional kitchenA harmonious blend of minimalism, white and wood features; the Scandinavian style can be felt in the main living areaCosy bedroom with bathroom — both modern and well equipped

In the “Blue” apartments there is a more graphic, masculine style.

Blue apartment, with a more masculine, graphic styleUnderstated yet tasteful decoration, highlighted with bolder tones such as blackThe light wood softens the interiorDecorative detail: elegance and simplicity are the key words hereThe rooms of this furnished apartment are balanced and in harmony with each other

In the Yellow apartments, there is a vintage feel with pops of colour, a truly modern style and they’re a little more feminine.

Pop colour decoration in this fully renovated furnished apartment for rent“Yellow” theme apartment, with an arty styleEach of the nine apartments have a separate bedroomIn the bedroom, bright tones are dominant; a touch of yellow reflects the apartment’s themeBright shower room, decorated simply and elegantly

Do you have a favourite feature or object in any of the apartments?

The grey sofa in the White apartments that we found at Maisons du Monde.
They cost less then €500 and are just as lovely as their luxury-brand minimalist equivalents that we love, like Muuto, EnoStudio, Hay, AndTradition, for example.

Where do you find inspiration?

In everything, and everywhere! Instagram and Pinterest obviously. Decorating magazines and books. But also in everything I see when I go out in Paris, like a nice tiled floor, a well designed arch, colours on posters or paintings, shops, restaurants… I have a huge database of photos, it’s very useful.

What aspect of your work as a decorator do you like the most?

Meeting the client(s), “decoding” their needs and desires and doing everything to realise them.

What was the most satisfying aspect of this project for you?

The schedule! We were briefed in early October, and we finished the nine apartments by the end of November. In all sincerity, given the number of properties to deliver and pieces to be set up and installed, that’s a record!

This project, led by Décodeuse interior design firm, was completed in record time. It took just one month of preparations and one month of installation“They say that nobody likes doing work on their property. I love it,” says Aurélie KeimeA long-term Paris apartment furnished from A to Z, ready to rent

What advice would you give to an owner when decorating a furnished rental?

Provide furniture and the obligatory equipment, first of all.
Choose solid furniture that is likely to suit any taste.
Make it stand out with the decorative features.


Furnishing and decoration

Maisons du monde
5 boulevard Montmartre, 75002

La Redoute Intérieurs
10 rue du Trésor, 75004

AM.PM
60 avenue Victor Hugo, 75116

Image Republic
36 Rue Bayen, 75017

BHV Marais
52 rue de Rivoli, 75004

Fleux
39 Rue Sainte-Croix de la Bretonnerie, 75004

IKEA
Bientôt 23 Boulevard de la Madeleine, 75001

Apartments available to rent : ref. 17553 / ref. 17648 / ref. 17649 / ref. 17650 / ref. 17651 / ref. 17652 / ref. 17654 / ref. 17655 / ref. 17656